So, what’s wrong with DIRECTV? Couldn’t the former exclusive carrier of the NFL Sunday Ticket benefit from a sublicensing/marketing deal with Google? (Google obtained the Ticket’s rights last December after it was a DIRECTV exclusive for 28 years. ![]() And Google’s parent company, Alphabet, revealed yesterday that it will soon partner with Max to offer the Sunday Ticket as a bundle with the streaming service. The promotions will help both Verizon and Max generate new subscribers and build greater awareness for its service and products. Verizon today announced that it will begin offering a free NFL Sunday Ticket plan for select customers starting tomorrow as part of a marketing partnership with the league and Google. Even so, the trend in cord-cutting is away from these big bundles and toward cheaper streaming options.The TV Answer Man – Answer Man, can you explain why Google and YouTube haven’t done a deal with DIRECTV for the NFL Sunday Ticket? Verizon and the Max streaming service just got deals so what’s the deal with DIRECTV? Why don’t they do a deal like that for us in the satellite TV audience? Come on! - Bob, Tulsa.īob, that’s a great question. With NFL Sunday Ticket, Google is betting it can use bundle discounts to prop up its pay TV package. Whether it’ll pay off for Google is another matter. All this comes as the tech and streaming industries focus more on profits than growth, so the largesse you might’ve expected from a company like Google is no longer on display here. While YouTube’s Sunday Ticket price is a lot higher than the $294 that DirecTV charged, its reported $2-billion-per-year price tag for the rights is also $500 million more than what DirecTV paid in its final years. Why NFL is Sunday Ticket so expensive now? If you want flexibility, it’ll cost you an extra $100. Bundling NFL Sunday Ticket with YouTube TV makes sense for those who are committed to the latter for at least the next nine months. Hence the need for foresight when choosing one of these plans. YouTube TV is a cable replacement service with features like a grid guide and DVR. YouTube TV’s $11-per-month Sports Plus add-on also offers NFL RedZone without the need for Sunday Ticket, but no standalone RedZone option exists for YouTube Primetime Channels subscribers. Meanwhile, the NFL RedZone add-on will provide whiparound coverage of early and late afternoon games. The difference with YouTube TV is that you’ll also get a full pay TV package to go with it. In both cases, the core NFL Sunday Ticket offering is the same: You’ll get live access to out-of-market games, along with a “multiview” feature for watching up to four games at a time. ![]() (The best time to do so is right after signing up.) If you go with YouTube Primetime Channels, Sunday Ticket will auto-renew at the regular price unless you cancel beforehand. YouTube TV: $349 for the season, or $389 with NFL RedZone plus, $73 per month for YouTube TV itself.YouTube Primetime Channels: $449 for the season, or $489 with NFL RedZone.With that in mind, YouTube’s regular pricing for Sunday Ticket is as follows: ![]() For $73 per month, it offers a big bundle of pay TV channels along with an array of optional add-ons, one of which will be NFL Sunday Ticket.ĭirecTV will no longer sell Sunday Ticket in 2023, so these will be your only options for out-of-market NFL games for the next seven years. YouTube TV is a separate service that’s basically a replacement for cable TV.Among other things, it also offers a marketplace called “ Primetime Channels” for subscription video services, one of which will be NFL Sunday Ticket. YouTube is the service best-known for its millions of free, ad-supported videos.
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